We’re pleased to announce the appointment of Gareth Keeler and Mia Barnes, further strengthening our Customer Experience (CX) and Change Consultancy capabilities as we continue to grow the team at AheadMG.
Gareth joins us as a Business Architect. He brings over 20 years’ experience in UK Financial Services and Wealth Management, with expertise in designing end-to-end customer journeys, building client feedback frameworks, and shaping service strategy in complex operational environments. Most recently, as Head of Customer Experience at Rowan Dartington, he led the customer experience design for a major digital and outsourcing transformation programme. Gareth also previously held roles as Change and Technical Manager at Standard Life and Head of Operational Improvement at AXA Wealth. As demand for CX strategy and transformation programmes continues to grow, we know Gareth brings expertise and experience our clients will really value.
Mia joins us as a Change Consultant. A trusted process improvement specialist with over 20 years’ experience in Financial Services, Mia is highly skilled in managing organisational transformation. She previously held roles as Business Change Consultant at Rowan Dartington, and as Process Governance Manager at AXA Wealth. Known for her expertise at every stage of the change lifecycle, from process evaluation and RFI coordination to requirements development, contract review, outsourcing, and programme governance, Mia has played a central role in delivering large-scale transformation. We’re delighted to be bringing Mia’s wealth of experience to AheadMG.
Talent is the backbone of everything we do, so attracting the best is crucial. Gareth and Mia’s appointments represent yet another step forward on our journey to becoming the go-to consultancy for UK Financial Services firms seeking a partner that delivers complex change successfully.
Welcome to the team Mia and Gareth

